Newly filed court documents are offering a rare public look at how MrBeast, the world's most-followed YouTuber, prices his content and sells brands on multi-million-dollar sponsorships. The documents, filed as part of an ongoing legal battle with a food-industry business partner, show rate cards and pitch decks that MrBeast's company used to court some of the biggest advertisers in the world, including Walmart, Slack, and Sony.

The filings reveal that in early 2024, when MrBeast had roughly half the subscribers he has today, a single 30- to 45-second sponsored segment on his main YouTube channel cost about $2.5 million. That price came from a company rate card included in the court records. If a brand also wanted a TikTok or YouTube Shorts video to accompany the main-channel ad, it would add another half a million dollars. Using MrBeast's branding on a company's website could cost as much as $1 million per month, according to the same rate card.

The documents also show how much money MrBeast had already contracted with brands heading into 2025. In board meeting materials from mid-2024, the company said it had signed $91 million in deals with brands. That included $15 million from T-Mobile for four video promotions and $12.5 million from Amazon for five main-channel ads, though the exact timeframe for those deliverables was not specified.

MrBeast, whose real name is Jimmy Donaldson, has built a sprawling media and consumer products empire. His main YouTube channel has surpassed 300 million subscribers, and his videos regularly generate hundreds of millions of views. He has also launched Feastables, a snack food brand; MrBeast Burger, a virtual restaurant chain; and Beast Games, a high-budget competition series for Amazon Prime Video. The court case that produced these documents stems from a dispute with a former partner in his food businesses, and the filings have provided an unusual window into the internal economics of his creator operation.

Pitching Walmart on a spectacle video

One of the most striking pieces of evidence is a sponsorship proposal MrBeast's team sent to Walmart in late 2022. The proposal asked Walmart for $8 million to $10 million to fund a video in which Donaldson would try to buy everything inside a Supercenter. The video was never made, but a February 2023 board meeting presentation showed that MrBeast expected to earn $8 million in revenue from Walmart that year.

The Walmart pitch was described as a way to create “buzz all over the internet.” It was entirely consistent with MrBeast's signature style: massive budgets, stunty challenges, and high-stakes generosity. The proposal leaned heavily on the idea that a sponsorship from Walmart would not just put the brand in front of MrBeast's enormous Gen Z audience but would also generate the kind of organic social media chatter that money can't usually buy.

Industry observers say the scope of that pitch shows how far beyond traditional influencer marketing MrBeast operates. He is not simply posting a product in a video; he is pitching brands on full-scale productions that rival television commercials in budget and reach.

Slack and Sony pitches

MrBeast's team also pitched Slack on a 12-month partnership valued at $15 million. That pitch deck argued that MrBeast's own team used Slack as their workplace communication tool, which created a natural fit. The deck also suggested that MrBeast could act as a “super-influencer” to get other YouTubers and creators to sign up for Slack, framing creators as small businesses that the enterprise software company should be paying attention to.

The Slack pitch may have planted a seed that later grew into a Super Bowl commercial. In 2026, during the Super Bowl, Slack ran an ad in which contestants used Slackbot to solve clues in a digital treasure hunt. While the court documents do not explicitly say the pitch led to that ad, the timeline and the thematic connection have led many industry watchers to draw a line between the two.

In another pitch, MrBeast's team approached Sony by highlighting the company's gaming headsets and their features for chatting with other players. The Sony deck included examples of how previous MrBeast campaigns had driven measurable actions for brands, such as the mobile game Brawl Stars and the shopping app Shop. It also pointed to MrBeast's offline influence, noting that more than 25,000 people showed up to the first physical MrBeast Burger restaurant.

Four key takeaways from the documents

The court filings contain dozens of pages of pitch materials and internal strategy notes. Taken together, they reveal a consistent approach to selling brands on MrBeast's value. Here are the four most important takeaways.

1. MrBeast pitches his scale above everything

Every pitch deck puts MrBeast's massive audience front and center. The proposals describe him as the most-followed creator on the planet, with hundreds of millions of followers across YouTube and other platforms. The decks are light on detailed audience demographic breakdowns by platform or geography, which is notable because marketers usually expect those data points from even small creators. The implicit message is that MrBeast's reach is so enormous that standard audience metrics feel almost beside the point.

This scale has real financial value. A sponsored video on MrBeast's channel is seen by far more people than a traditional prime-time television commercial. The rate card's $2.5 million price tag puts him in the same league as major broadcast networks, but with a much more engaged and harder-to-reach audience.

2. Jimmy Donaldson is central to every campaign

Donaldson's personal brand is woven into each proposal. The pitches emphasize that he has built deep trust with his audience, and that partnering with him means borrowing some of that trust. The Slack pitch said that MrBeast's own team used Slack and that he could convince other creators to do the same. It framed the platform as a tool for small businesses and creators, which made the partnership feel relevant to Slack's growth strategy.

The Sony pitch went even further, saying that Fortune 500 companies are “finally recognizing the value MrBeast brings to brands.” It described him as a trusted voice who translates brand messaging into concepts that everyday consumers can understand. The deck even quoted Sony's then-CEO, who said he wanted the company to be chosen by creators.

This focus on Donaldson is a double-edged sword. While it makes the pitches compelling, it also ties the business to one person's public image. MrBeast's company has recently tried to diversify its portfolio and reduce its dependence on Donaldson's personal brand, but the court documents show that, at least when these pitches were made, “Jimmy” was the product.

3. MrBeast reaches young people who don't watch TV

One of the central arguments in MrBeast's pitches is that traditional television is no longer the best way to reach young consumers. The Slack proposal said that “next gen consumers have dramatically shifted to digital media — and specifically digital creators.” The deck argued that even if the typical MrBeast viewer isn't an enterprise customer today, they will be soon. The tagline was striking: “Your Next 100M Customers Watch MrBeast Right Now.”

This is a familiar pitch from the creator economy, but MrBeast is one of the few creators who can back it up with global audience numbers that rival major media networks. For brands like Slack, which traditionally sell to businesses and professionals, the pitch was a way to justify spending millions on a YouTuber whose audience skews young and consumer-oriented.

4. MrBeast promises measurable results

The proposals are not just about reach; they are about results. MrBeast's team filled the decks with case studies showing how previous campaigns drove concrete actions. The Brawl Stars integration, for example, was said to have driven massive downloads. The Shop app partnership was highlighted as a successful example of mobile commerce promotion. The Sony pitch pointed to the MrBeast Burger opening as proof that online popularity can translate into real-world foot traffic.

For brands, this emphasis on outcomes is unusual in the influencer space. Many creators pitch “brand awareness” without offering specifics. MrBeast's decks, by contrast, include pricing, deliverables, and metrics in a way that makes it easier for marketing executives to justify the investment internally.

What industry experts say

The court documents have been studied closely by marketing professionals, who say they reveal how MrBeast's operation differs from other creator businesses.

Bryce Adams, the US influencer lead for WPP's influencer agency The Goat Agency, said the pitches show MrBeast's company positioning itself as a large-scale media company. Adams said the pitch decks essentially told brands, “You should look at us like we're an NBC.” That positioning is ambitious, but it aligns with MrBeast's trajectory; he has in recent years expanded into traditional entertainment spaces, hosting events, partnering with Amazon, and even attending the television industry's annual upfronts to court advertisers.

Imogen Coles, head of influence in EMEA for Ogilvy, noted that the proposals stood out for their clarity on pricing and deliverables. “Not every creator makes costs and deliverables so clear — they often want more information from the brand first, which can derail a conversation,” she said.

Jo Wong, GM of Pop.Store, an AI commerce company that helps creators build online businesses, pointed to the Slack pitch as a particularly smart example of brand-to-creator fit. “This immediately bridges the gap: why MrBeast and why Slack,” Wong said.

The documents also illustrate a broader shift in how brands are spending their marketing budgets. Big marketers are increasingly treating top creators as long-term partners rather than one-off media buys. MrBeast's team has leaned into that trend, offering brands not just a single video but a full year of integrated marketing. The $15 million Slack proposal, for instance, covered a 12-month program, showing that MrBeast is aiming for relationships, not just transactions.

At the same time, the documents raise questions about the sustainability of MrBeast's model. His rates are extremely high, and his business depends on continuing to produce videos that get massive viewership. If a video underperforms, the return on investment for a brand could quickly evaporate. The court case itself has also cast a spotlight on the messy financial relationships behind his food brands, and it remains to be seen how that litigation will affect his broader business.

For now, the filings provide the clearest public record yet of how the world's biggest creator sells himself to brands. They show a sophisticated media operation that has learned to speak the language of advertising executives, with rate cards, case studies, and long-term partnership structures. They also show a business that is betting its future on the continued power of one man's name and image.

As Adams put it, “What he's saying is, combining my identity with yours is going to give you reach you're not going to get anywhere else.”

Source: Business Insider News