Jisoo of Blackpink establishes Blissoo, her own venture

4 months ago 596

Following much speculation and rumors, Blackpink's Jisoo has announced the launch of her independent agency, named Blissoo, on Instagram. Despite some initial hiccups with the website going live prematurely, the official website for her new venture is now up and running. Introducing this new chapter in her career, the global K-pop star and actress stated, "Hello, this is Jisoo. I'm thrilled to share my new beginning with Blissoo. Stay tuned for what's ahead, as I'm committed to bringing joy and happiness to each and every one of you. Please continue to show your love and support for Jisoo with Blissoo, and also for Blackpink."

Reports suggest that Blackpink's Jisoo is establishing her agency alongside her brother under the name Blissoo. Following in the footsteps of her fellow groupmates Lisa and Jennie, who recently announced their own companies, LLOUD and Odd Atelier (OA) respectively, it appears that these ventures are initially focused on managing the solo activities of each star outside of Blackpink, with potential for further expansion in the future.

According to South Korean news outlets such as The Korea Herald, Jisoo's new agency has already initiated the hiring process for various positions, including video editors, producers, and even security guards. It has also been reported that Blissoo will primarily concentrate on advancing Jisoo's acting career, particularly with her film debut on the horizon. Currently, the talented singer is in the midst of filming "Omniscient Reader's Viewpoint" alongside esteemed actors like Lee Min-ho and Ahn Hyo-seop.

Rumors regarding Jisoo's new endeavor gained momentum with the accidental launch of the official website, which observant fans captured and shared. While there hasn't been an official announcement from Jisoo's camp yet, industry insiders appear confident that this is indeed the next step for the multi-talented star.

Furthermore, although all four members of Blackpink have renewed their group contract with YG Entertainment, they have decided to part ways with the agency for their individual activities and promotions. This includes solo projects as well as engagements in fashion and beauty, of which Jisoo already has multiple sponsorships (e.g., Dior, Dior Beauty, Alo, etc.). It seems probable that Blissoo will be managing these engagements. Stay tuned for further updates as they unfold!